Press & Media
Media Kit
Everything you need to feature Too Rich To Care. Logos, product shots, brand guidelines, and press information.
About the Brand
Too Rich To Care™ is a limited-edition luxury merchandise brand. Every piece is numbered, verified with a security-grade authenticity card, and never restocked. The brand exists at the intersection of streetwear and luxury — for those who understand that price is not a barrier, it's a statement.
Founded
2026
Drop Model
Limited
Price Range
$299–$1,199
Pieces Per Drop
20–100
Brand Colors
Black
#000000
Gold
#C9A94E
Gold Light
#E2C878
Foreground
#F5F5F5
Typography
Primary — Inter
Too Rich To Care
Weights Used
Light 300 — Body copy and descriptions
Medium 500 — Labels and product names
Black 900 — Headlines and brand name
Style Notes
Headlines are always uppercase with tight negative tracking (-0.03em). Body copy is lightweight, generous line height. Gold (#C9A94E) is used for accents, never for large body text. The brand name uses a gold shimmer gradient effect for digital applications.
Product Shots
High-resolution product images for editorial use.
The Statement Tee
The Power Hoodie
The Cap
I Didn't Check The Price
Price? Irrelevant.
The Crop Hoodie
Downloads